Branding in Asia Magazine

Campaign in India Will Make You Wanna Dance with Revival of Classic 'Urvashi'
Branding in Asia Magazine
The track “Urvashi,” which was composed by A. R. Rahman for the 1994 movie Kadhala, plays while the customers ecstatically dance to price savings from PharmEasy – with the lyrics changed to include line “Take it easy PharmEasy”. Two spots have been ...

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Campaign in India Will Make You Wanna Dance with Revival of Classic ‘Urvashi’ – Branding in Asia Magazine


Branding in Asia Magazine

Campaign in India Will Make You Wanna Dance with Revival of Classic 'Urvashi'
Branding in Asia Magazine
The track “Urvashi,” which was composed by A. R. Rahman for the 1994 movie Kadhala, plays while the customers ecstatically dance to price savings from PharmEasy – with the lyrics changed to include line “Take it easy PharmEasy”. Two spots have been ...

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